The international sales and marketing management programme is aimed at students wishing to have the right mix of sales and marketing competences in jobs such as: International Sales Representative, Executive Sales Supporter, Key Account Manager, Sales Planner, Assistant Sales Manager, Sales Manager, Sales and Marketing Coordinator.
There is a growing demand for employees within international sales and marketing and the programme reflects the ever growing internationalisation of the business community – especially the segment of small and medium sized companies.
The syllabus and learning objectives of the programme are based on research into the future requirements of business and industry for staff with an international profile, good language skills and a broad foundation in economics, with a special view to coping with marketing assignments. You will gain thorough insight into Marketing, Logistics, Management and Organisation, Finance and Economics, and Business Law.
The purpose of the programme is to qualify the students to work independently in analysing, planning and implementing domestic and international marketing activities in trade, production and service industries.
The Bachelor of International Sales and Marketing Management Programme is a 1,5 year top-up to that requires an AP Degree for admission. For further information look under ‘Admission’.